upfit

BACKSTORY

My cred as a writer, apart from being a bookworm and later becoming a high school English teacher (teenagers and Shakespeare…), evolved from writing arts grants and proposals.

I am (mostly) unrepentant for squandering my young years trying to be an artist. As, while squandering, I honed my writing chops competing with the tatted hordes for grant money. I was awarded funding, consistently, and from international sources like the Franklin Furnace, an arts organization in New York. The unpaved road to writing career success included detours through Levis Strauss & Co. Canada’s creative department, academic degrees, and teacher’s college.

A breakdown writing music grants on spec for unknown artists and stints writing TV series’ pitches, scripts, and marketing copy led to Upfit. But forestalling another route, “the one less traveled by, that has made all the difference.”

Upfit is the vehicle through which I share my years of practicing the art of persuasive writing in a variety of forms.

WHAT WE DO

We dig deep for the ideas and an angle that will appeal to your reader. We use tone, voice, expressive language, surprise, empathy and sometimes humor to:
Articulate for the reader what he or she needs to know to act.
Characterize the problem (show not tell).
Offer solutions — incorporate an incentive: either a wider benefit (or, as in the case of a product or service, a simple discount.)
Engage the reader in dialogue.

Above all, we work to convey the presence of a real human or sense of humanity behind the public face.

SUBJECT AREAS
Environment, sustainability, life style, small business development, human resources, film and television, arts sector, landscape design, architecture, design, travel marketing, art exhibition, music and performance arts, non-profit.

MATERIALS
Communications: copywriting, social media, blogging, naming, content, articles,
Film and television: story editing, proposal, grant, pitch, scriptwriting, series development
Arts writing: grant writing, proposals, pitch, development
Business and official letters: RFP proposals, business plans, PowerPoint presentations, dispute letters
Humanities academic writing specialist: tutor: advanced degrees, academic applications.

WHAT WE DON’T DO

We don’t pull your project’s details from thin air. We work collaboratively with you through rough drafts, revisions and rewrites to FINAL. This process ensures your information is correct and framed perfectly to achieve your business’s or project’s goals.

IT’S NOT PERSONAL.
We are students and advocates of good writing.

Everyone knows there are an infinite number of ways words can be assembled to create meaning. But, we also know that some ways are more clear and more readable than others.

The product we stand behind is for readers of the English language, so we prefer to abide by the rules of grammar. However, we’re not opposed to breaking a rule or two for style.

Writing is personal. It’s not easy to see your words with a strikethrough. When we restructure your sentences or edit out adverbs, it’s because we’re tasked with providing you with the best, most up-to-date application of written persuasion available.

We don’t take it personally either. If you want further revisions, or edits, or want to stay with the first version of your text, no problem. This is your investment, your material.

For a project quote, call or email us at ccarson@upfit.ca

Include in your email message, your name, email addresses, cell, and deadline. Describe your project.

We do not post an hourly rate for project quotes as writing a few words can require more research and time than writing a tome.

A project quote reflects the scope of work and the amount of research required for accurate and meaningful assistance. A quote also reflects the expected level of writing, editing: proofreading, copyediting, substantive editing. Daily rates can be negotiated for volume projects.

Call us, we’re writers. We love talking.

The Up

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